EVIDENCE.com, a business unit of TASER International (NASDAQ: TASR) today announced multiple orders of AXON body-worn video cameras and EVIDENCE.com as the backend digital evidence management system. These orders were received and shipped in the second quarter of 2014.
Significant orders were received from the following agencies across nine states:
Additional agencies deploying or expanding deployments of AXON body and/or AXON flex body worn video cameras and/or EVIDENCE.com include:
TASER’s AXON cameras are small, yet highly visible, and can be attached securely to sunglasses, a cap, a shirt collar, or a head mount. They are powered by a pocketsize battery pack which ensures recording capability during an entire shift. When recording, the cameras capture a wide-angle, full-color view of what an officer is facing. The video automatically uploads via a docking station to EVIDENCE.com, a cloud-based storage and management system, where it can be easily accessed for review. The video files stored online or on the AXON video camera are secure and cannot be tampered with.
EVIDENCE.com helps police capture, manage, and share their digital evidence without the complexity or cost of installing in-house servers. It enables greater transparency through seamless integration with the industry-leading AXON body-worn video cameras. EVIDENCE.com is the most secure, scalable, and cost-effective solution for managing all types of digital evidence. EVIDENCE.com automates the upload process to ensure security and integrity while keeping officers in the field rather than sitting at computers.
A year-long Cambridge University study conducted at the Rialto, CA Police Department investigated whether officers’ use of video cameras could bring measurable benefits to relations between police and civilians. The results showed an 88% reduction in citizen complaints and a 60% reduction in uses of force after implementation of TASER’s AXON flex cameras.
EVIDENCE.com, a business unit of TASER International (NASDAQ: TASR) today announced that the Mesa Police Department has received approval to purchase 300 AXON body-worn cameras over the next five years. The first order includes 100 cameras and a five-year subscription to EVIDENCE.com as the backend digital evidence management system as well as several docking stations that will allow officers to automatically charge and upload the their video footage after each shift.
During a one-year pilot program where the Mesa Police Department tested 50 of TASER’s AXON Flex cameras they found that officers equipped with the on-officer body cameras experienced a 40% decrease in complaints and a 75% decrease in use of force complaints.
“The results from our initial body-worn camera pilot were overwhelmingly positive and we are looking forward to seeing continued success with this program as we deploy additional cameras to our officers,” said Chief Frank Milstead of the Mesa Police Department. “In addition to increasing transparency and accountability, we believe our use of this technology represents a real potential for savings to the taxpayer through reduced liability claims.”
“Our technology is modernizing law enforcement in cities like Mesa across the world, to allow for smarter and more efficient policing,” says Marcus Womack, General Manager of EVIDENCE.com. “We’re thrilled that we can help equip a forward looking agency like the Mesa Police Department with the latest technology in wearable cameras and next generation evidence storage solutions like Evidence.com”
TASER’s AXON cameras are small, yet highly visible, and can be attached securely to sunglasses, a cap, a shirt collar, or a head mount. When recording, the cameras capture a wide-angle, full-color view of what an officer is facing. The video automatically uploads to EVIDENCE.com, a cloud-based storage and management system, where it can be easily accessed for review. An end-user cannot tamper with the video files stored online or on the AXON video camera.
EVIDENCE.com helps police capture, manage, and share their digital evidence without the complexity or cost of installing in-house servers. It enables greater transparency through seamless integration with the industry-leading AXON body-worn video cameras.
The AXON cameras have proven to protect officers from false claims, enhance public trust, improve civilian behavior, decrease litigation and make communities safer at a lower cost than in-car dashboard cameras or other video solutions.
In a recent press release TASER (NASDAQ: TASR) announced multiple orders of its TASER® brand conducted electrical weapons (CEWs) and its next generation Smart Weapons. These orders were received in and are expected to ship in the second quarter of 2014.
Significant TASER Weapon orders:
Additional agencies deploying TASER SMART Weapons:
TASER (NASDAQ: TASR) announced today that Bret Taylor will be joining its Board of Directors. Mr. Taylor was the co-creator of Google Maps, CEO of Friendfeed, CTO of Facebook, and is now CEO of Quip. He brings extensive technology experience to the Company as TASER and its business unit EVIDENCE.com, looks to accelerate growth in the wearable camera and cloud computing space for law enforcement. Mr. Taylor will be filling a board seat vacated by Dr. Matthew McBrady, who is retiring from the Board due to a new job in the financial industry which precludes him from serving on the boards of public companies.
“We are pleased to welcome Bret Taylor to the TASER Board and look forward to his contributions to our strategy around growing our cloud and wearable tech business through our EVIDENCE.com brand,” said Rick Smith, CEO and founder of TASER. “Bret is widely recognized as a thought leader in software and online technologies, having created and/or led teams deploying some of the most widely used applications in the world. He’ll be a great asset to the Company and the Board as we work towards continued growth and success at TASER.”
“Mr. Taylor brings a level of expertise on product usability and design that is unmatched,” said Hadi Partovi, a Director on TASER’s Board. “I’m confident that his expertise and vision will help us in building the best technology to serve the public safety sector.”
“TASER is applying technology to important social issues that I care deeply about,” said Bret Taylor. “This is an important opportunity to use technology to protect civil liberties. I believe TASER is poised to revolutionize the public safety space with enhanced transparency from body-worn camera technology while leveraging the cloud to manage the massive data being generated by wearable cameras and sensors. I’m thrilled to be joining the TASER Board and look forward to contributing to the ongoing success of the Company.”
Bret Taylor served as Group Product Manager at Google Inc. until June 2007, where he co-created Google Maps and the Google Maps API. He then joined venture capital firm Benchmark Capital as an entrepreneur-in-residence where he founded the social network Friendfeed, Inc. with former Google employee, Jim Norris. Taylor was the CEO of FriendFeed until August 2009, when Facebook acquired the company. Taylor was the Chief Technology Officer of Facebook until the summer of 2012 and supervised some of Facebook’s newest and most important products, including the creation of the Open Graph, the App Center, and its integration with the Apple App Store. He is now CEO and co-founder of Quip. Taylor attended Stanford University, where he earned his bachelor’s degree and a master’s degree in computer science.
“Serving on the TASER Board has been one of the most fulfilling ventures of my professional career,” said Matthew McBrady. “It is a bittersweet goodbye to see such a talented successor join as I depart. I wish Bret and everyone at TASER a bright future and much success in changing the world again!”
About TASER International, Inc.
TASER International makes communities safer with innovative public safety technologies. Founded in 1993, TASER first transformed law enforcement with its electrical weapons. TASER continues to define smarter policing with its growing suite of technology solutions, including AXON body-worn video cameras and EVIDENCE.com, a secure digital evidence management platform.
TASER® is a registered trademark of TASER International, Inc., registered in the U.S. All rights reserved. TASER logo and AXON are trademarks of TASER International, Inc.
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Behind the Scenes of TASER’s RISE Campaign
TASER recently put out a video that paid tribute to the men and women of law enforcement. If you haven’t seen it yet, you can check it out here: RISE Campaign Video
We’ve received overwhelmingly positive feedback about this piece from those who’ve seen it, from patrol officers to Chiefs, and from our manufacturing employees to Board members. Since it can be hard to predict whether a certain creative effort will “land” with the audience, we’ve been quite happy that the message struck home for our internal and external audiences.
Of course, neither the idea nor the video came together overnight, so we wanted to share a little bit from behind the scenes and give you a sneak peek at where we’re going from here.
Arriving at the Theme
Over the past few years at TASER we have placed a strong emphasis on listening to the voice of our customers. That means customers are consistently involved in every aspect of our work, from training, to product development, and to our marketing. Much like we put customers first in our day-to-day activities, we wanted to put them front and center in our marketing efforts as well. This idea—the customer as hero—was what led to the development of ‘Rise’ as the creative concept. We felt the word itself was inspiring and flexible, and we liked how it captured the idea that in critical moments, TASER helps LEOs be their best. We ran it by a small group of customers and received a positive response, and internally it was something our team grew increasingly excited about.
The Video Shoot
Video was a great way to launch the concept and message because it could really tell the hero’s story. We partnered with a production company from North Carolina, K2 Productions, and we were able to work with a large police agency in Charlotte for the shoot, which helped give the video an authentic look and feel.
We spent three days with our “cast”, who were real officers, and the crew, going from crowded street scenes, to chase scenes in graffitied lots by the railroad track, to the cozy interior of an Irish pub. Our final location was at a training facility where we shed a tear as an Audi SUV was flipped (on purpose!) to serve as the backdrop for our closing rescue sequence. It was the middle of January and quite cold at some points, but it was altogether a fantastic collaboration that resulted in a video that we’re all very proud of. Here is a behind the scenes look at the making of the video: The Making of TASER’s RISE video
RISE Awards Program
The video was just the first of many ‘Rise’-related efforts that our team is working on. We’re currently working on a companion video that will focus on women in law enforcement, so we are right now collecting stories and photos from female officers. Learn more at www.taser.com/rise.
Earlier this month we partnered with PoliceOne.com to launch the RISE Awards program that’s designed to identify select law enforcement officers and agencies that have demonstrated extraordinary effort and served their community with honor.
Police officers and citizens alike are invited to go to TASER’s Facebook page www.facebook.com/TASER.International and click on the RISE awards tab to nominate a person or a police department who they feel rises above the rest in the three award categories. Nominations will be accepted until September 15, 2014 and three winners will be selected and announced on October 1, 2014. Winners will each receive three TASER AXON flex body-worn cameras and a standard one-year subscription to TASER’s backend digital evidence management system, EVIDENCE.com. They will also receive a one-year subscription to PoliceOne Academy and a free trip and VIP access to this year’s highly anticipated International Association of Chief’s of Police annual conference and expo in Orlando, FL on October 25-28, 2014.
The RISE Award Categories
Protecting Life: This award honors an individual act of heroism, such as helping to ensure the safety of a fellow officer or civilian in peril.
Police Leadership: This award recognizes a leader who shows integrity, the highest virtues of leadership, and a personal dedication to the training and/or education of fellow officers.
Agency of the Year: This award honors a police agency that has successfully solved a vital police problem in an innovative way.
Thanks, as always, for everything you do to rise to the challenges of the job each and every day.
The TASER Team