Author Archives: marketing@taser.com

Headline Fail – “Lake TASER death investigation”

Another “TASER death” headline fail – “Lake TASER death investigation.” We’re used to seeing “TASER death” speculative headlines meaning someone died proximal to a TASER deployment but this headline is not accurate.  The story reports that, “Medical conditions and drugs killed Glenn … Continue reading

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Dr. Douglas Zipes’ Article Published in the American Heart Association’s “Circulation” Journal & TASER Safety

BACKGROUND: Dr. Douglas Zipes recently had a case series publish in one of the American Heart Association’s journals called, Circulation.  Zipes’ article is not a position paper by the American Heart Association.  A case study or even a case series should report interesting associations and novel … Continue reading

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Coca-Cola Death/TASER Death – Headline Failures

A tragic but interesting story was reported in the New Zealand media – , “Coca-Cola® Death.” We came across the story, “Cola Habit Behind Death of 30-year-old New Zealand Woman,” which immediately brought to mind the overwhelming number of, “TASER Death,” headlines … Continue reading

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Bias in So Called TASER Deaths?

What does one do with more TASER Kills, TASER Death Headline Fails?  Perhaps these errors could serve as a classic case study in bias & speculation. It might provide insight on how perceptions become reality. To begin, the tragic death of a Brazilian named Roberto Laudisio … Continue reading

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Headline Fail – TASER death autopsy under review

Repeat offender.  “TASER death autopsy under review” – headline fail.    LakeNewsOnline.com is a repeat offender for headline fails.  We’ve contacted the editors for this site several times regarding multiple “TASER death” headline failures.  The story reports that the autopsy results have … Continue reading

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Headline Fail – TASER death

Out of control Headline Failures – “Student Roberto Curti named as South American TASERed to death. “  An incident involving law enforcment, a TASER electronic control device (ECD) deployment, & the death of a Brazilian student in Australia occurred.  While no one will argue … Continue reading

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How Does a TASER Work?

How does a TASER work? It’s surprising that with 97% brand name recognition that very few people understand how a TASER® electronic control device (ECD) works.  We want to recognize Ocean City, Edina & Burnsville police departments for their proactive … Continue reading

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Police Video

With the rising numbers of Americans owning smart phones, it’s more likely that someone will capture video of an incident involving police. Often these police video recordings don’t start at the initial contact police have with people but instead after … Continue reading

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Compare TASERs to stun guns

“Compare TASERs to stun guns” – people often question how a TASER® C2™ electronic control device (ECD) is different from a stun gun. A TASER ECD can incapacitate a person by overriding the signals from the brain to the muscles. A … Continue reading

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Headline Fail – Man ID’d in Colton Police TASER Death

We’re barely into the new year & we have another headline fail – “Man ID’d in Colton Police TASER Death.”  We all agree this is a tragic outcome to an incident that occurred Sunday but the investigation is ongoing.  A cause … Continue reading

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