Posted by Steve Tuttle
The sale of TASER electronic control devices (ECDs) to the public is perhaps one of the most often misunderstood aspects of TASER International’s sales. Because of our success and visibility in the law enforcement market, many people believe that we hadn’t started selling TASER devices to the public until the launch of the TASER C2 in 2007. The truth is that our company was founded selling ECDs to the public.
Back in the beginning (1994), our very first sales were to consumers via direct orders, gun stores, catalogs and the Sharper Image. What you got back then was our first model, called the AIR TASER™ Model 34000. It looked something like this (again, back in 1994).
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Posted by Steve Tuttle
TASER International is the market leader in advanced electronic control devices (aka ECDs). In the United States and Canada alone there are approximately 19,000 state/provincial, local and federal law enforcement agencies. And as of December 31, 2008, TASER International has sold approximately 390,000 TASER brand ECDs to more than 13,900 of those law enforcement agencies.
Perhaps the most telling statistic: more than 5,200 agencies of the 13,900 deploying TASER devices have made the decision to fully deploy these ECDs. This full deployment means that 5,200 agencies have provided TASER ECDs to all of their patrol officers.
This sea change in law enforcement is not unique to North America, as TASER devices are sold in more than 40 countries.
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