TASER and the Consumer
Posted by Steve Tuttle
The sale of TASER electronic control devices (ECDs) to the public is perhaps one of the most often misunderstood aspects of TASER International’s sales. Because of our success and visibility in the law enforcement market, many people believe that we hadn’t started selling TASER devices to the public until the launch of the TASER C2 in 2007. The truth is that our company was founded selling ECDs to the public.
Back in the beginning (1994), our very first sales were to consumers via direct orders, gun stores, catalogs and the Sharper Image. What you got back then was our first model, called the AIR TASER™ Model 34000. It looked something like this (again, back in 1994).
