TASER® Blog

The Herald-Sun in Durham, North Carolina, recently ran an article on personal safety which highlighted sales of our civilian model TASER® C2™ being on the rise nearly “fivefold” in the past year at one distributor.

David Finley, founder and CEO of World Net Enterprises, said he is selling approximately 150 C2 units to the public each month, compared to the 30 to 40 typically sold last year at this same time. He also mentioned that nearly as many women as men are buying TASER electronic control devices.

“Many customers are often desperate, saying ‘I need protection for my family,’” said Finley.

Frequent TASER Blog readers will recall we announced last week a limited-time C2 promotion for our readers. Through this special offer, you’ll receive two free cartridges and a practice target with your purchase of a C2 — approximately $50.00 of added value.

More people — like in North Carolina — are choosing a C2 for personal safety. The current promotion is a good reason for more people to consider the C2 as well.

C2 Colors

Hey TASER® Blog fans- we have a very special opportunity for you! It’s our way of saying thank-you for your continuing interest in our product, company, and the people behind it all.

Starting a blog has been a new and exciting project for TASER International, a foray into the world of social media- and it’s been the dedicated blog fans like you that have made it so rewarding. So, we would like to give you a little something extra for your support.

By using this link , you will receive an extra two-pack of cartridges and a free target with your purchase of a TASER C2.

Happy Shopping!

Some things never cease to amaze me. Yesterday, the blog “Hello Kitty Hell” posted a picture of a pink TASER C2 with “Hello Kitty” and the kitty’s face emblazoned on the side.

NOT a product of TASER International

Just so the record is clear, TASER International does NOT produce nor sell a Hello Kitty TASER C2. It must be someone’s idea of cute, though that is open for debate. Personally, I find Hello Kitty to be so 1990s. In the image below, you can see the five colors that the TASER C2 is actually available in.

The five REAL color options for the TASER C2

We received the following e-mail yesterday from Matthew S. of Louisiana who had to use his TASER® C2™ personal safety device against a man who previously threatened him and came to his work to attack him. Thanks to the C2, Matthew is unharmed and the attacker was arrested for his actions. Here is his note:

June 2, 2009

Hello,

My name is Matthew and I purchased your C2 product last year for personal protection. On May 11, 2009 I was attacked at work by a large man (6′0, around 270 lbs). I had previously had this man arrested for swinging at me, and for threatening my life. I have two small children at home, and care deeply for my family. This man returned again to my business on May 11, 2009. I am assuming that he was returning to make good on his threat to end my life, as he had been warned numerous times by the police and myself to stay away. His previous arrest was obviously no deterrent to his return. When this man charged at me from a distance of around 25 feet, I pointed my C2 at him and repeatedly warned him to stop. When it was obvious that he would not, I deployed the TASER. He was struck by one probe in the lower stomach and the other in his right hand. This device immediately dropped this large man like a rock, and the threat was over. He did not get back up until police arrived to handcuff him again and take him back to jail.

I am thankful that I did not have to use lethal force against him, and extremely impressed with the device. I cannot put a price on my safety and that of my family. I know that in years gone by my options for defense were limited to devices that required closer contact without having to utilize deadly force. I am a law-abiding, taxpaying, all American man. Thank you sincerely for the development of this device. My young daughters are thankful that you helped their Dad come home safe.

Thanks again,

Matthew S.

Matthew, we want to thank you for sharing your story with all of us at TASER International. You may have said it best, “I cannot put a price on my safety and that of my family.”

What a great way to end the week — today I am able to share an account of an incident where one woman’s savvy self-defense skills saved her from what could have been a very dangerous situation. In this woman’s story, her awareness of personal safety and willingness to act resulted in a positive outcome and not another tragedy being reported on the evening news. 

The following story was sent to us this week by a Sergeant at a California law enforcement agency. The wife of one of his colleagues used her TASER® C2™ to ward off a potential attacker. The woman had obviously thought about her own personal safety beforehand, which is why she was carrying a C2 and was prepared to act in her own defense.  

We often find, as in this case, that just taking out your C2 is enough to scare off an attacker. However, if you do choose to carry some form of weapon to defend yourself, you also need to be prepared to use it. Check out the story after the jump, as it reinforces the fact that we constantly need to maintain an awareness of our surroundings: Read more…

For most people, Memorial Day marks the unofficial start of summer, even though June 21 is the first summer day on the calendar. I always find myself planning more activities in the summer than in the winter because we have more daylight hours with better weather and I love to enjoy the fresh air. I often get caught up in the increased number of events that I schedule for myself, but one thing I never forget about is my personal safety.    

The TASER C2 in all five color options

As an active person, I jump at the chance to be outdoors, whether it’s taking a walk around the neighborhood after a long day at work, or going biking or hiking on the weekends. No matter what the activity, I always make sure that I have my TASER® C2™ with me in case someone or some animal tries to interfere with my stress-relieving activity. Because I have a carrying case, I find it hard to come up with an excuse not to bring my C2 with me. I’m the type of person that thinks the one time I don’t have my C2 on my side is probably the one time that an unleashed dog or even a coyote (yes, I live in the desert) will try to get too close for comfort.  

Read more…

Few would argue against the notion that people have a fundamental right to be safe. Personal safety is one of life’s age old concerns. Individuals, however, have varying ideas as to what they can do to be safe. Some people simply keep a vigilant eye on their surroundings; others may take a self-defense course; and still others may decide a deterrent or weapon is best for them.  

The right to select one’s own means of self-protection is something we affirm at TASER International. We believe it is important that people have choices when it comes to selecting a method with which to feel comfortable and safe —  regardless of whether or not an individual chooses to protect themselves with a TASER® C2™. For instance, I do not feel comfortable carrying a gun (although I would like to be trained in how to use one), but I do feel comfortable carrying my TASER C2. By the way, it’s pink.  

Read more…

The sale of TASER electronic control devices (ECDs) to the public is perhaps one of the most often misunderstood aspects of TASER International’s sales. Because of our success and visibility in the law enforcement market, many people believe that we hadn’t started selling TASER devices to the public until the launch of the TASER C2 in 2007. The truth is that our company was founded selling ECDs to the public.  

Back in the beginning (1994), our very first sales were to consumers via direct orders, gun stores, catalogs and the Sharper Image. What you got back then was our first model, called the AIR TASER™ Model 34000. It looked something like this (again, back in 1994).

Read more…